Graphic design plays a crucial role in business. It helps in producing striking visuals and conveying powerful messages to target audiences. Whether creating flyers for your print marketing, images for your social media marketing, or branding elements for your business website, employ graphic designing.

Unfortunately, creating professional graphic designs for business is no easy feat. As a non-graphic designer, you must know at least the basics of graphic designing, even if you opt to hire an expert. But as a professional graphic designer, you must keep abreast of the latest designs, update your knowledge, and hone your skills.

So when it comes to producing graphic designs, reading is the first step to take. Consider investing in graphic design books that are readily available in the market. Take it from some of the business leaders who have shared their favorites.

That said, here are top graphic design books to read in 2022:

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Best Graphic Design Books for 2022

Graphic designing is key to boosting marketing and achieving business success. Findstack reports that 68% of digital marketers create visuals for content creation, while 80% leverage graphic design for social media marketing.

According to Red Website Design, about 60.8% of marketers claim visuals help market a brand successfully. That is why every business should invest in professional graphic design. The key here is to start by reading graphic design books.

Unfortunately, several books are readily available in the market. It can be overwhelming to find the best ones. Fret not, as we’ve rounded up a few recommendations. That said, here are the top graphic design books for 2022 shared by some business leaders.

1. The Non-Designer’s Design Book, by Robin Williams

Recommended by Jerry Han, CMO at PrizeRebel

When it comes to graphic designing, start with the basics. As the name implies, this book is for non-designers, specifically beginners and intermediate-level designers. It covers fundamental design principles, such as design types, colors, typefaces, layouts, and many more. Fret not, as it comes with steps and examples perfect for novice graphic designers.

2. Grid Systems in Graphic Design, by Josef Müller-Brockman

Unlike the first one, this book for graphic designing is more advanced. As the title suggests, it entails developing visual communication designed for graphic designers, typographers, and three-dimensional designers. It aims to help them organize content details with logic, structure, and balance. Ultimately, it focuses on the grid system presented through examples at a conceptual level.

3. Creative Code: Aesthetics + Computation, by John Maeda

This advanced masterpiece revolves around digital designs. It covers various design topics, from data visualization to digital typography to interactive design. This book asks readers to consider the digital realm not just as a tool but as a medium for modern design. Take it from the author, John Maeda, who worked on this research with his students for more than seven years.

4. Logo Modernism (Design), by Jens Müller & Julius Wiedemann

Recommended by Michael Nemeroff, CEO & Co-Founder of Rush Order Tees

When we talk about graphic design, what comes to mind? It immediately conjures images of logos. This book contains a vast collection of about 6,000 logos from 1940 to 1980, covering various industries, from retail to media to airlines. It seeks to explore the evolving modernism in graphic design through a wide array of logos designed through time.

5. Creative Confidence, by Tom & David Kelley

This book seeks to unleash creativity within all of us. As everyone would agree, creativity is the foundation of producing graphic designs. The book covers design principles and strategies to help you realize your creative potential and transcend many design possibilities. What’s great about this book is that it presents entertaining and inspiring stories from the author’s work at IDEO.

6. Flow, by Mihaly Csikszentmihalyi

The author believes our state of consciousness (flow) determines our experiences and satisfaction in life. This book focuses on creating meaning, boosting creativity, increasing performance, and achieving happiness during this flow. This book highlights how we make sense of our reality. It includes research on personal psychology, consciousness, and spirituality. What a profound way to explain and explore designs in real life!

7. Printed Matter, by Karel Martens

Recommended by James Crawford, Co-Founder of DealDrop

As the title suggests, this book focuses on designing print materials. On a specific note, it covers editorial designs and book structures. This book consists of three parts: Commercial Graphic Design, Typefaces Cut in Wood and Linoleum, and Books. Fret not, as the author presented theoretical concepts explained through practical examples. Hence, it’s easy to read and follow.

8. Letter and Image, by Robert Massin

This book examines the importance of typography, covering three primary themes: typography as a symbol, literary form, and fine art element. This book shows the evolution of lettering from prehistoric times to the 1960s. It explores how letters have become means of communication to how they have been experimented with by artists and designers. The author has had an extensive review for more than 15 years. What a good read, indeed!

9. Steal Like an Artist, by Austin Kleon

Have you asked yourself what things you should know about creativity? This book covers ten things nobody told you about being creative. Yes, it covers ten principles allowing you to unravel your artistry and creativity in this digital era. It’s an inspiring guide that tells you to embrace influence, learn from others, and discover your creative path. That’s how you steal like an artist!

10. How to Be a Graphic Designer without Losing Your Soul, by Adrian Shaughnessy

This book has become a trusted resource for graphic designers across the globe. However, it doesn’t only offer practical graphic designing tips. It also incorporates philosophical views on pursuing this much-coveted career. Hence, the title “without losing your soul.” The new expanded version of this book highlights updated ideas on the creative process, professional careers, and even global trends. Grab this, and it will be your go-to graphic design book!

Unleash Your Creativity through Graphic Designs for Your Business

So there you have it! We’ve compiled nine graphic design books to read this year, suggested by three business leaders. Whether you’re a professional graphic designer or an entrepreneur leveraging graphic designing, consider those books recommended above.

Know that graphic design trends are ever-changing. Also, keep in mind that the business landscape is ever-evolving. For this reason, continue to enhance your knowledge and hone your skills in graphic design. However, understand that it all boils down to the core foundation of designing — creativity.

With these in mind, you’ll produce design copies showing striking visuals and conveying powerful messages. Through remarkable graphic designs, you’ll kick your business up a notch!

The post 10 Graphic Design Books To Read, Business Leaders Share appeared first on Desygner.

Before you start designing the cards for your hair styling business, it’s essential to consider exactly what makes a great business card design. But when you’re busy running your business, design trends aren’t typically something you give a lot of thought to. 

That’s why, in this article, we’ll cover the top 5 hair stylist business card trends and easy-to-implement tips to help you design eye-catching business cards for your hair styling business.

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Top 5 Hair Stylist Business Card Design Trends

Business cards are an easy way to spread the word about your hair styling business. The best hair stylist business cards are eye-catching, memorable, and include all the information your clients need.

Here are 5 of the top business card design trends for hair styling businesses.

1. Geometric Patterns 

Geometric patterns are one of the most popular trends in design right now, so it’s no surprise to see them on business cards too. This trend can be seen in the use of geometric shapes and forms, such as triangles, squares, circles, or grids. 

The geometric pattern will add dimension to your card and give it more character. It can be added in the background or accentuate the overall design.

Get Free Templates Here

2. High Contrast in Colors and Typography 

Today’s design trends include using high contrasting colors and fonts to create a vibrant design that catches the eye of potential clients – and stands out from the sea of other business cards they keep in their wallets and purses! 

A high contrast design uses two or more colors with extreme differences in lightness and darkness. This creates a high-impact look that draws the eye quickly. For example, combining bold colors with light neutrals will create a striking look that attracts attention easily.

Also, consider using typefaces that are distinctive from each other in boldness or style. Use them strategically to highlight specific information about your business that you want the customers to notice first.

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3. Gradient & Blur for Psychedelic Effect

The gradient and blur effect is one of the design trends of 2022 – and not surprisingly so, as 2022 is all about standing out from the crowd by highlighting your brand’s personality and authenticity in the most creative and unusual ways. 

The gradient and blur technique can be used to add an extra dimension to the design of your hair stylist business card and create a psychedelic effect. The idea is to create an artistic background that makes the card stand out with bold colors and abstract patterns that create an almost hypnotic effect. There’s nothing that draws the eye more than that!

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4. Neon Color Combinations

Neon color combinations are bright, fun, and perfect for any hair stylist who wants their clients to remember them as a vibrant, energetic brand. They are unique and eye-catching and can give your brand a bold and edgy look, but it’s important to note that neon colors aren’t suitable for every hairstylist.

If you’re serving a young clientele that aims to express their personality with their hairstyle, using neon colors in your marketing materials can help you showcase that. However, if you’re catering to a more sophisticated clientele who prefers elegant and classy hairstyles, going all neon in your visual brand identity might put them off.

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5. Bubble Fonts 

Bubble fonts are everywhere. They’re playful, they’re unique, and they’re a great way to make your business card stand out from the crowd. 

However, bubble fonts can be tricky to use and, of course, aren’t suitable for every hairstyling salon. Like neon colors, bubble fonts give off a fun vibe that will attract customers looking for something lighthearted but might be off-putting to those looking for luxurious service.

Get Free Templates Here

Tips to Design a Trendy Business Card for Your Hair Styling Business 

Business cards are a necessity for any hair stylist. They’re a simple way to get your name out there and are often the first interaction someone has with your business. 

Here are some useful tips to help you create a trendy business card design.   

1. Use a Non-Designer-Friendly Design Platform 

If you’re not a designer and don’t have the budget to hire one, you might be wondering how to design professional and trendy business cards for your hair styling business. The good news is that you can use a non-designer-friendly design platform, such as Desygner. 

Our platform lets anyone create professional-looking designs without prior graphic design skills. All you have to do is pick one of our business card templates and customize it according to your preferences. You can upload fonts you cannot find within our editor, add your own photos, or draw shapes by hand.

2. Hire a Professional Designer 

If these are your first steps in designing your marketing materials or visual branding identity, you might be wondering when to DIY and when to hire a pro. 

The answer depends on many factors, but as long as you have enough budget, hiring a designer to take care of any design needs you might have will almost always be the right choice. A good graphic designer can create professional business cards that will catch your customers’ attention and get them interested in what you offer. 

With Desygner, you can hire a designer or design your business cards yourself by personalizing one of our business card templates.

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3. Add a Catchy Title 

Adding a headline can help you grab your customers’ attention and encourage them to read the rest of the information on your business card. 

The headline should be catchy, simple, and straight to the point. It should also be short so that it doesn’t take up too much space on the card. For example, it can be something like  “Your Go-To Hair Stylist” or “Get Your Dream Hair Style.” 

4. Print Your Cards on High-Quality Paper

Printing on high-quality paper makes your business cards more durable and gives them a more luxurious appearance. This can help increase the perceived value of your services. Investing in a high-quality printing service for your business cards will ensure a stylish and professional look. 

You can print your business cards with the Desygner Print feature. Here’s how to do it step by step: 

1. Go to your business card design within Desygner’s editor or upload the design you want to print. 
2. Go to “Order Print” in the top-right menu. 
3. Select your print options. You can choose your preferred paper thickness and paper stock protection among the available print formats. You can also select the number of copies you want to print. 
4. Then, you’ll be asked to review your design to ensure everything is correct. 
5. Next, complete your print order by filling out your personal, shipping, and payment details. 
6. Your business cards will be delivered to your door!

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5. Make It Multipurpose 

Your business card doesn’t have to have only one purpose – it can do multiple jobs! For example, you can design your business card to be used as a bookmark or hang a tag advertising your salon. 

Designing multipurpose business cards allows you to maximize their potential and keep things interesting for your clients by changing their usage.

Final Thoughts

By getting familiar with the hair stylist business card trends listed in this article, you’ll be able to pinpoint which ones work for your business. 

Remember that, in the end, it’s not about being trendy but about adapting the trends that can help you accentuate your brand personality.

The post Top 5 Hair Stylist Business Card Trends and Tips 2022 appeared first on Desygner.

Businesses use email signatures to promote their brand and to show professionalism. In fact, 82% of email marketers use signatures to boost brand awareness. This is a proven method to increase the click-through rate and drive more customers to landing pages or corporate sites.

Do you want to learn how to write a great email signature? Keep reading and discover why you need an email signature for your business and useful tips for creating an eye-catching email signature design.

What is an Email Signature?

Source: Uplers Email 

Design Your Email Signature Now

An email signature is a digital business card. It’s located at the end of a mail message, and it gives information to the reader about a company or a professional. It includes basic data such as the brand name, phone number, and links to the business site and social media profiles.

An email signature must be:

• Professional — build a great brand reputation. If you spend time designing an elegant email signature, customers will perceive you as an established business.
• Informative — tell your reader who you are, what you are doing, and how they can find you. An email signature answers the most important questions about yourself and your brand’s personality.
• Simple — go straight to the point. Add only relevant data to your business activity. Create a signature that’s easy to read and provide your contact information.
• Authentic — find inspiration from your competitors and use an email signature generator, but don’t copy. Follow your brand guidelines and design a memorable signature that reflects your company’s identity.

Why Do I Need a Professional Email Signature for my Business?

Source: Elegant Themes.

Design Your Email Signature Now

Email marketing is on the rise. The number of worldwide email users is expected to grow to over 4.9 billion by the end of 2023.

Are these stats relevant for your business? Absolutely. Customers often prefer emails to any other type of channel to interact with a company. They are more intimate and personal than social media ads or push-up notifications.

Email signatures play a huge role in your email marketing strategy. They give recipients an overview of your business activity and embody reliability. A professional email signature is a sign of respect toward your audience and a perfect closing to a message.

An email closing can be decisive in converting leads into sales. It motivates prospective customers to answer back, take action, and get familiarized with your brand. If you use friendly language and an effective call-to-action (CTA), you’re more likely to get a positive response.

How To Design an Outstanding Email Signature

1. Keep It Simple

Source: Wise Stamp.

Related Article: 7 Key Principles of Minimalist Graphic Design

An email signature is not an autobiography. When writing yours, try to add only the most important information about your business.

Your customers appreciate concision. Don’t go off the rails: sell yourself in a few words to make your message resonate with your audience. Ask yourself the 5Ws before creating your signature:

• Who — who are you?

• What — what do you do? What are the products or services you offer?

• When — when can your customers contact you, and how?

• Where — where is your business located?

• Why — why do you want to connect with your clients? Why do you use social media links and CTAs?

There aren’t set rules on how big or small an email signature should be. To make your message as short as possible, marketing experts recommend writing 3-4 lines of text and keeping it to 300 x 600 pixels.

Logos and pictures are elements you can include in your signature. These must integrate into the email signature layout smoothly and never distract the audience from the main message. Remember that images are complementary items, so don’t overuse them. A business logo speaks of trust, while a picture of a smiling face is welcoming and joyful.

2. Be Consistent

Source: Mi-IT.

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Consistency is crucial to creating a good-looking email signature. It gives authority to your company and builds trust among customers.

Whether you’re a young professional or a business owner, you shouldn’t overlook the influence an email signature has on building brand image. Did you know that 50% of employees who work in mid-sized businesses send 11 to 25 emails per day? That’s a ton of emails!

Having a uniform email signature across a company can help to promote their services in a non-intrusive way. Every time an employee sends a mail, the brand’s reputation is on the line: a well-structured signature makes a business look more competent, and it can ultimately close a deal.

Hierarchy is fundamental to designing your email signature. Place the essential elements on top to catch readers’ attention and follow a logical structure.

Your full name should be the centerpiece of the signature. You can use larger font sizes to emphasize your personal brand and highlight yourself as an industry expert. If done well, people will remember your name first when they need professional services in your business field.

From top to bottom in the hierarchical scale, these are the key elements you need to include in your email signature:

• Full name and surname/name of the company/brand — i.e., John Hamilton

• Position/role/expertise/industry — i.e., SEO consultant

• Business address/place of residency — i.e., 123 West 74th Street, New York

• Contact information — i.e., 678345619, johnhamiltonseo@gmail.com

• Business website/portfolio —  i.e., https://newyorkseoservices.com

• Social media icons —  i.e., links to Facebook, Instagram, and LinkedIn profiles

• Animations/videos/offers (optional) —  i.e., business services promotional video

• CTA link or button — i.e., ‘buy now, ‘read more’ or ‘join us’

3. Use a Gentle Color Palette

Source: GraphicsFamily.

Related Article: How To Choose The Right Color For Your Brand

Minimalism is a virtue when designing a professional email signature. A simple layout is not only easy to read but also pleasing to the eye.

To make a visually-appealing signature, you need to use a gentle color palette. Follow your brand guidelines to choose the design and align it to the graphic material you’ve produced over time.

This creates a sense of continuity: customers that read your signature and click on a CTA will land on a page that shares the same colors and artwork with the email.

How can you make the most out of your brand color scheme and build a stunning email signature? Check out these tips and start creating your new signature today:

• Use 2-3 colors — less is more. Pick 2 or 3 colors and use them for your letter font and other elements. If your logo is colorful, stick to a neutral color to write your signature headline and text.

• Soft tones are satisfying — soft color tones are often more aesthetic than heavy ones. They set a calm and positive ambiance that improves comprehension.

• Dark fonts are the standard — dark fonts are best for readability. Email signature backgrounds are normally white, so black or navy blue fonts are very legible and help in reading.

• Play with the emotions — colors communicate emotions. Red inspires urgency and excitement; green and blue show quality, peace, and trust.

• Combine colors with care — certain colors just don’t go together. Avoid over-the-top and kitsch designs. Go with what you know already works.

4. Add Social Media Icons

Source: Shopify.

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Social media allows businesses to contact customers instantly and reach new audiences on multiple platforms. According to a study by DataReportal, 93.4% of all internet users are social media users. This means that the vast majority of your current and potential clients are sharing and consuming social media content.

When you add social media icons to your email signature, you’re inviting people to get to know you better. Customers can discover a more personal and friendly face of your company, a space where they feel more comfortable and free to interact with your brand.

Do you usually post special offers or links to your blog on social media? If so, you’re doing the right thing. Clients that click on your Facebook or LinkedIn logo will find a new path to visit your website. You’ll drive customers from their inbox to your social media channels and ultimately to your site. To keep visitor retention consider using the social media post maker from Desygner.

Consider using these hints to add social media icons to your email signature and increase traffic to your website:

• Align the design — choose social media icons that mirror your signature’s design. If you go for a rectangular frame design, the icon’s shape should also be rectangular.

• Add relevant social media icons — the rule is simple. Do you post regularly on Facebook? Add the icon. If the last time you posted on Instagram was in 2015? Don’t add the icon.

• Use the right icon — social media channels have their brand guidelines, and you can access them for free. Here’s an example of Linkedin’s brand guidelines, where you can find a guide on how to use their logo and download it.

• Keep it consistent — platforms allow businesses to adapt their logos to different designs and use more than one logo variation. When adding social media icons, try to use the same logo in all your communications, from your website to your email signature.

5. Add an Eye-Catching CTA

Source: HubSpot.

Design Your Email Signature Now

A CTA turns clicks into customers. These links or buttons guide users to complete a specific action like making a purchase.

Adding a CTA to your email signature makes people’s life easier. After reading your contact information, clients have the chance to go to your site to buy a product or sign up for a service.

How can you convince users to click on your CTAs? Check these proven CTAs practices to maximize conversions:

• Create a CTA that stands out — attract your customer’s attention with a bright and clean CTA design. The best three colors for CTAs are red, green, and orange/yellow.

• Use imperatives — verbs like ‘download’ or ‘sign up’ are great to promote conversions. An effective CTA speaks to the readers and persuades them to perform an activity immediately.

• Place the CTA at the bottom of your message — the CTA is the last thing customers should read. If you place it before your contact information, the email signature may seem too sales-focused.

• Say the benefit — be direct and tell the user what you offer. Do you want them to subscribe to your newsletter? Use ‘Subscribe to our newsletter’ as your CTA copy. Are you promoting a product discount? Write ‘Get 10% off your next purchase.’

• Be short —  concision is important to business writing because it’s straightforward. People don’t have time to read long texts before buying a product. Be brief and transparent when creating a CTA, and you’ll be more likely to succeed.

Once you’ve added a CTA to your email signature, you must track the results. This way, you can learn what words and sentences are working and which ones are not performing as expected.

To get a clear overview of your data, use a tracking code. If you want to access and analyze CTAs stats in real-time, install professional email signature software.

Hire a Professional Designer

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Final thoughts

Email signatures are an important part of your marketing strategy. They show you care about your product, and it’s proof of professionalism.

There are many benefits of using an email signature in your business. It can help you boost brand awareness, promote your services and build trust with your customers.

Feel free to use the tips we’ve compiled in this article and enhance your brand with email signature branding.

About the Author 

Helga Zabalkanska leads MySignature team. Believes that product and growth marketing are driving forces to succeed in your 6 figures goals.

The post The Ultimate Guide to Designing a Stunning Email Signature appeared first on Desygner.

In its bare-bones definition, minimalism is about graphic designers expressing their views using only the most essential elements of a product or subject. This is accomplished by getting rid of any excess and, therefore, unnecessary components and features.

Why Do You Need Minimalistic Designs?

Minimalistic designs have become quite a hot topic. Revolving around the trendy buzzword, minimalistic, this art movement comes with a horde of benefits. With minimal designs, you’ll be able to convey information to your audience with ease. Moreover, with fewer elements in the designs themselves, web pages have a significantly faster loading time. 

Responsive websites translate to a better customer experience, and in today’s post-COVID day and age, an unsatisfactory online experience can be a deal-breaker. Minimalism also integrates better with SEO. In case you’re wondering, SEO (Search Engine Optimization) increases the probability of your website appearing in search results. After all, a minimalist web design is easy to crawl, and index by search engines and makes it easier to optimize your branded website.

With all these advantages, it’s no wonder that everyone’s using minimalist graphic designs to ensure that they claim the catbird seat!

7 Key Principles of Minimalist Design

1. Simplicity

Sounds obvious, doesn’t it? When it comes to the minimalism philosophy, simplicity is paramount. Thus, minimalism necessitates that the graphic design is kept simple and that designers avoid incorporating too many graphic elements into the design project.  

For example, limiting the font choice to a maximum of two fonts, using a relaxed and short color palette, and only putting necessary information into the design itself. This also makes it easier to choose the right colors for your brand.

Simplify your socials and try these Instagram templates

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2. Focus on Functionality

Minimalism prioritizes functionality. By assimilating minimalism into graphic design, designers are directed to focus on accessibility over the aesthetic, over the top appeal.

With minimalist graphic design, each element is placed purposefully with a goal in mind. Here’s a simple check: If an element of your graphic design doesn’t aid your agenda, it doesn’t belong in there!

Get into the trend and give your business card the edge with colorful minimal templates

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3. Visual Hierarchy

When it comes to minimalist graphic design, you want your audience to immediately grasp the information being transmitted.

Therefore, a crucial aspect of minimal design patterns is to follow the visual hierarchical principles: organize the information and lead the viewer’s eye in the direction you want, such that the first thing they see is the focal point-i.e. the main information being relayed.

Play around with different design components on Desygner such as typography, color, and color contrast composition to make the most of visual hierarchy!

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4. Be Punctilious With Proportions 

Proportions, proportions, proportions. Something a graphic designer normally wouldn’t even bat an eye toward becomes a glaring issue when it comes to minimalistic graphic design. The reason? There are barely any design elements to cover up your mistakes!

That’s why we recommend using grids in your design project, allowing you to easily organize all the elements on a graphic layout and make it easier for the viewer to identify the central information.

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5. Selecting Simple Typefaces

The importance of font faces and typography can not be emphasized enough. Important as they are in graphic design when it comes to minimalist graphic design, typography plays a pivotal role in relaying the message to your readers. As always, it’s important to remember that functionality should outweigh visual aesthetics, which is why you should opt for a readable font, and steer clear of oversaturated ones.

With minimalistic designs, big and bold fonts have become the norm, as they’re readable, and relay information well. With Desygner, you can easily choose a clean and straightforward font from a vast number of available fonts! Read our guide for beginners in Typography for more useful tips.

Build your  brand library and upload your own fonts with Desygner

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6. Negative Space

Negative space sounds a bit self-contradictory, doesn’t it? Let us help explain. Negative space is the blank area surrounding an image or text, which is then integrated into a certain design. It may sound odd, but we can play around with negative space ( yes, empty spaces), to make our graphic designs more appealing.

Negative space is a pivotal element of every minimalist graphic design project, and adding more blank space to our design makes it easier to highlight the cynosure of our design elements, making the message stand out even more.

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7. Restrict Your Color Palette

It’s a general misconception that with minimalistic graphic design, your color palette is limited to monotone. However, that’s not exactly the case. 

The key point to note here is that a color selected should be meaningful- either by staying consistent with your brand’s color scheme or by referring to color theory. 

In fact, you can even opt for two, or in some rare cases, three colors! At the end of the day, however, it’s all about seeing what works best for your needs and requirements. Trial and error it is!

Use a color mood board to put together a color palette from your inspiration

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Less is More 

“Less is more” is quite a self-explanatory statement, is it not?

When it comes to minimalism, a rule of thumb is to focus solely on important elements: avoid using any over-the-top decoration and excessive design elements. 

Simply keep on removing elements that do not add value to your design project. Eventually, you’ll reach a point where you’ll be left with only the important elements of your design, which you can then play around with to make a standout minimalist graphic design!

Take a look at these examples of minimal website designs to have a better idea of how these principles can be implemented in real-world scenarios. You can get plenty of ideas for your own designs by taking a look at existing websites out there.

Ending Notes

With the growing trend and popularity of minimalistic design, you can easily employ Desygner wherever you’d like. Whether you’re planning to design a new logo for your brand, improve customer satisfaction with muted gradient packaging, or even increase your online engagement using the social media post maker, Desygner is a one-stop solution for all of your needs!

To remain updated with the latest trends in graphic designs, follow Desygner on the latest social media platforms such as Facebook, Instagram, LinkedIn, and Youtube today!

The post 7 Key Principles of Minimalist Graphic Design appeared first on Desygner.

Moments like these really do leave you scratching your head, don’t they?

Well, you’re in for luck. With Desygner, separating elements of a picture from the background is as simple as ABC!

Try it free for 14 days

Methods to Remove Logo Background

1. Removing the Background Using the Standard Background Remover tool. 

With the automatic background remover from Desygner, you’ll have logos with transparent backgrounds ready to use in your designs within a jiffy!

Import or Search a Logo

• With Desygner, you can either import a logo or search through its built-in library of stock images.
• Simply press “Upload Image” to import a logo into the editor. Currently, the accepted image and other files are JPG, JPEG, PNG, PDF, and PSD.

It is important to note that some images perform better with the background remover tool compared to others. Factors include:

• Contrast: High contrast between the foreground and the background is always easier to separate, therefore consistently looking better.
• BackgroundType: Single-color backgrounds are easier to remove than multicolored, highly-detailed backgrounds.
• Blurred Background: If the foreground is sharp, it can be removed easily and efficiently.

Remove the Logo’s Background 

Simply add your image to the canvas and select it. You can then carry out the procedure of removing the background from your logo by clicking the “Remove Background” button.

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Change Background Color (Optional)

• Select the image’s background.
• Change the color using the top toolbar.
• Add shapes, designs, or whatever you want! Be as creative as you wish!

Having removed the background from the image, you can now add new pictures. The sky’s the limit, and you can now create unique collages for your brand campaigns!

Related Article: How To Effortlessly Remove Background From PDF

2. Remove the Background Using the Background Remover Advanced Tool: Graphics Mode

The advanced tool described above is built to extract logos having intricate designs and text. Read on to learn how to operate this software!

Desygner’s Background Remover tool also offers an advanced Graphics Mode, integrated with a specialized background removing tool for Graphics and Logos. Though it operates similarly to the standard Background Remover tool, it can recover finer logo details while simplifying the removal of flat background colors.

Upload Image

First and foremost, we begin by uploading an image. Immediately after uploading an image, Graphic Mode is responsible for making things interesting. What the tool does is it instantaneously analyzes your image and automatically produces a result. Wouldn’t you agree that it’s a walk in the park?

Inspect and Edit (Optional)

While the automatically generated result from the Graphics Mode is entirely usable, at times, a more professional human touch may be required to tune up the result to what you want it to be.

This is why we provide you with a unique Smart Editor, where you can inspect your result in great detail and make even the finest of changes.

Tweak (Optional)

Liven up things by adding some neat finishing touches here and there, like drop shadows, color adjustments, cropping, and changing the background color.

Scalpel and Feathering

You can use the Scalpel tool to great effect with Desygner’s Graphics Mode. It’s handy for logos that don’t have closed edges or where the background has an open path leading to the center of the logo. A single, quick scalpel cut, and you’re free of the foreground in the blink of an eye.

When it comes to feathering, Graphics Mode’s got your back. It automatically determines the feathering to use for the regular parts of the image. However, when it comes to scalpel cuts, you can rely on the “Feathering Radius” setting.

To wrap it all up, simply download your logo and use it in whatever brand campaign you’d like!

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3. Remove the Background Using the Background Remover Advance Tool: Scan Mode

Trying to separate a logo on a white sheet of paper? Maybe it’s from a presentation, printed poster, or even a brochure. 

Regardless of where it’s from, you’ll have to scan the sheet to remove the logo from the background. This is where Desygner’s advanced Background tool, Scan Mode, comes into play.

Scan Mode is yet another specialized Processing Mode for scans and photos of text. This mode can extract the extremely fine, gritty details that you’ll often find in scans or photos of signatures and official stamps.

Upload Image

As always, we begin by uploading an image, after which Scan Mode takes up the task of immediately analyzing your image and automatically producing a result.

Inspect & Edit (Optional)

Scan Mode operates a bit differently compared to other modes. It begins by analyzing the area highlighted, figuring out what portion of the image is the background and what’s the foreground. Anything that’s not marked defaults to the background.

While typically unnecessary, if the foreground appears too faded out or transparent, you can easily zoom far in and add highlight specific areas, bringing those spots up to full opacity.

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Ending Notes

Get access to the most extensive graphic design platform with Desygner, a complete design bundle where you can create designs without any limitations.

Our standard Background removing utility is available in our Free, Pro+, and Business plans, whereas our standout advanced tools are available only in Enterprise plans. 

To remain updated with the latest trends in graphic designs, follow Desygner on the latest social media platforms such as Facebook, Instagram, LinkedIn, and Youtube today!

The post 3 Easy Ways to Remove the Background from a Logo appeared first on Desygner.

We all know that photos are a powerful way to catch attention. Photos proved that they could increase engagement in content. That’s because the human brain processes visuals much faster than written text. So, it’s no wonder that business owners are always trying to find the best photos for their content and marketing materials.

So, if you’re looking to take your visuals to the next level, here are the eleven best free stock photo sites to help you do that.

1. Desygner

Desygner sources images from multiple royalty-free sites, such as Shutterstock, Pixabay, Photodexia, and Unsplash.  There’s no need to download the stock photos you found on one of these sites and reupload them to the editor. You can find the highest quality, royalty-free images to customize your designs by searching directly with Desygner.

In addition, you can access and purchase Shutterstocks premium images directly from Desygner. When you buy a Shutterstock image, you will get the license for the image, which will be stored as brand assets within Desygner.

What’s more, Desygner offers a variety of advanced design and photo editing tools that you can use to improve your images directly in the editor – whether they were taken by you or downloaded from a stock photo site. Free vectors, illustrations, and shapes are also available to enhance your artwork.

Explore Royalty-Free Images Now!

2. Pexels

Pexels is an excellent resource for high-quality, high-resolution stock images. Although Pexels has a vast library of over 3 million photos, the site’s interface makes finding what you’re looking for easy. For example, the search bar lets you type in a keyword and narrow the results by selecting an option from drop-down menus that specify the most relevant category and color. Pexels also enables you to choose the size you want to download your photo.

Source: Photo by Nandhu Kumar from Pexel

3. Pixabay 

Pixabay is more than a free stock photo hosting and sharing site. It’s an online community that provides its members with the means to upload and share their photos, illustrations, and videos.  These talented photographers and illustrators generously share their work under the CC0 license.

Source: Photo by Sasin Tipchai from Pixabay

4. Unsplash 

Unsplash provides free, high-resolution photos for creative use. It has a library of over 300,000 images available to download and use in any way you see fit. All images on Unsplash are under the Creative Commons License (CC0). This means you can use them however you want without attribution or permission, whether for personal or professional design projects.

Source: Photo by Andréas BRUN from Unsplash

5. Freepik 

Freepik is a free stock photo site that offers users a library of visual content for graphic design that includes stock photos, PSD mockups, vectors, and templates. However, Freepik isn’t offering any free images. Instead, their photos come from other free stock photo sites that offer their own images without copyright restrictions. So, while they are technically “free,” there’s usually some attribution requirement attached to the photograph, which means that you must credit the source when using it.

Source: Freepik

6. Vecteezy

Vecteezy is an excellent resource for those looking for vector art, icons, and logos. Vecteezy also has a vast selection of quality images free for personal and commercial use. In addition, the site offers a premium option for those who want higher-resolution files or want to avoid attribution requirements.

Source: Photo by foxarthappy from Vecteezy

7. Photodexia 

Photodexia is one of the leading free stock photo sites with an extensive library of high-resolution images, illustrations, and vectors available throughout the web. All photos uploaded in Photodexia are under the CC0 license. Photodexia’s goal is to make it easy for anyone to find high-quality photos that fit their needs.

Source: Photodexia

8. Pikwizard

If you’re after truly stunning free photos, Pikwizard is a must-see. They offer over 1 million free stock photos and videos worldwide. The collection is updated frequently, so be sure to check back often. All their media is under the CC0 license, so you can use them however you want without any attribution required.

Source: Pikwizard

9. Rawpixel 

Rawpixel is a fantastic resource for design and marketing teams who need quality photography and design materials. Rawpixel has a huge collection of images, with over 1 million photos, vector graphics, templates, PSD mockups, and design add-ons available for download. Although the platform offers some of their photos for free, a premium subscription will give you access to all of their images and design elements.

Source: Rawpixel

10. Picspree 

Picspree is a collection of beautiful, high-resolution photos. You can download photos with a single click without going through the various licensing agreements on each image. Picspree is formed by a community of photographers and talented enthusiasts who offer their work under Creative Commons licenses so that you can use it for any personal or commercial purpose.

Source: Picspree

11. Picjumbo

Picjumbo is an image site, but unlike most others, it’s not a search engine that pulls images from all over the web. Instead, the site’s founder – a Czech photographer, Viktor Hanacek – takes all the photos himself. You can download them completely free to use on your website or blog. The images are organized into different categories, and they’re updated regularly, so you’ll have plenty to choose from.

Source: Photo by Viktor Hanacek from Picjumbo

Head to Desygner’s Instagram, Facebook, LinkedIn, and YouTube accounts for more tips and insights on stock photos.

The post 11 Free Stock Photo Sites to Get High-Quality Images 2022 appeared first on Desygner.

Is deciding which infographic to use for your brand design a headache?

Or perhaps you can’t wrap your head around how to import and create tables using Desygner?

You’ve come to the right place. Here we’ll be discussing everything tables- how they differ from charts, when to use them and how you can create them using Desygner.

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Charts and Tables: When To Use Which

Differentiating Between Charts and Tables

Before we delve into when to use a particular infographic, let us first differentiate between charts and tables. 

Charts have the unique capability of displaying raw data in a visual form. Though they may be present in many different iterations within your graphic design, all charts retain the ability to display a great deal of data in a simple and comprehensible way, aiding both readability and comprehensibility.

On the other hand, tables consist of data arranged within columns and rows. Oftentimes, this data contains gridlines separating each data segment (more commonly referred to as a tabular data view).

Similar to the aforementioned, the infographic, charts, and tables too can display text, color, symbols, or any other relevant information. However, unlike charts, tables may contain a wide variety of data, ranging from uni-dimensional to multidimensional data sets.

When To Use a Chart

When faced with complex data that needs to be simplified and presented for trend identification, you should always opt for a chart.

Simplicity and comprehensibility go hand-in-hand. Pattern recognition becomes a facile task with displayed data, allowing you to observe trends in that data. When it comes to future planning, using charts is often referred to as money for the old rope, providing highly reliable data at a meager cost.

If in doubt, always opt for a chart rather than a table. However, it is very easy to overuse charts. Therefore it is always important to remember that you should always pick out the key information and use the most appropriate infographic.

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When To Use a Table

Precision is integral to tables. When readers require precise details, as is the case with prices for different services, it is only natural to opt for a tabular approach. 

A table is the best option if you have data that needs to be analyzed in detail, is less abstract, and requires a close examination of individual results. The table also comes in handy when conducting data replication, allowing you to have multidimensional information in one set. Moreover, when it comes to graphic design, using a tabular approach can allow you to list data in a compact, minimalized manner, which is bound to impress your prospective customers.

Furthermore, tables will always be your savior when it comes to displaying multidimensional information.

How Can You Create A Table Using Desygner?

Let’s start with the basics: How can you create a table using Desygner?

Creating a table in Desygner may seem daunting, but in reality, it’s nothing more than a cakewalk.

Creating tables in the Editor section is quite similar to how you’d make a table in a word document:

Step 01: Start by using the diagram to select the dimensions (rows and columns) required

Step 02: Next, open the Table Editor to start customizing the table

Step 03: You can then opt to edit the table using any of the following tools: Opacity, Cell Background Color, Cell Text Color, Italic or Bold Text, Content Alignment, etc.

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Unlike Microsoft Word, you can use Desygner for a plethora of other features. Using built-in design tools allows you to customize the whole template. Alternatively, you can choose to select pre-designed templates. 

The list doesn’t end here. With Desygner, you can also add images, icons, logos, and stickers. Last but not least, you can also animate your design. The possibilities are endless!

Convert PDF and InDesign Files into Editable Templates

You can easily create and edit tables in Desygner’s Editor, but you can now import your PDF files through Desygner’s PDF Editor and customize tables!

With the new InDesign Plugin, you can rest assured that you’ll be able to import designs with technical details, including tables, and edit them at a reduced cost: say goodbye to overly expensive brand design!

 InDesign Plugin

With Desygner, you can now import and edit your brand’s design by simply importing InDesign files with technical design and subsequently converting them into branded customizable templates. Using this feature, you can allow non-professional designers or team members to make their own alterations. 

This allows your brand to produce design faster and increases the inflow of graphic design ideas. Besides the plugin, we also have an alternative to InDesign.

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PDF Editor

Using Desygner, rebranding PDFs becomes a cakewalk. Desygner automatically imports the right logos and never re-inforces rebranding files. The result? You’ll never have to worry about a customer accidentally seeing a wrong or missing logo on a document again!

That’s not all. With Desygner’s unique file format, all your formatting, editing, and fonts will be preserved as-is. Whether you want to edit the entire document or individual pages, you can do either without compromising on quality.

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Final Thoughts

Using Desygner, you can ensure that data is represented in the most appropriate form possible. Regardless of infographics, you can rely on Desygner to ensure that your data is present in the most concise and uncluttered form possible. 

To conclude, it must be reiterated that at the end of the day, a good brand design gets the message- and maintains a certain level of uniqueness while doing so!

The post How To Create and Import Tables with Desygner appeared first on Desygner.

It’s natural for business owners to put extra effort to stand out in the current competitive atmosphere when developing a marketing strategy. The same goes for car wash marketing. Continue reading to learn how to use car wash signage as a marketing tool.

What Role Does Graphic Design Software Play?

Graphic design software principles are similar to construction components. Each builds upon the previous one until you have a framework for producing something remarkable. Be it logos or a bespoke drawing, tools like Desygner are handy.

Any business can own a marketing hub using graphic design software like Desygner. Companies will not need to recruit a software developer to build their own marketing hub. Owners can regulate what users can use, update, edit, and distribute business assets with Desygner’s brand portal’s capability.

Professional designers can place restrictions on corporate templates, such as elements, typefaces, and photos, and choose content, ensuring that all materials are consistent with the brand. It is particularly effective in a business where both non-professionals and specialists must create content.

Localization of campaigns, signs, advertisements, and any advertising material is possible, and you can set up a procedure to assure consistency and validity. Design software will also assist businesses in setting up and onboarding all users.

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Do’s and Don’ts in Car Wash Marketing

Incorporate the Company’s Name and Logo

It is surprising how often corporations fail to include their logo and company name in their signage. Putting a car wash marketing sign up on your premises does not mean you cannot utilize it to promote your business. If you wish to make a logo for car wash marketing, consider using a logo maker.

Related Article: 10 Popular Logo Fonts for your Branding Design 2022

Have Text Visible from a Passing Car’s Window

A hard-to-follow typeface will not attract the customer’s attention. Script style variations are a good example. Alongside the font style, color also plays an important role.

Ensure that the text color contrasts nicely with the backdrop. When marketing for a car wash, the content should be visible and straightforward to read.

Most significantly, ensure that the signs are placed where the motorists have enough time to read them—place signage in waiting areas or where they can be seen from the road.

Be Consistent with Typefaces and Colors

You may have multiple signs on your premises. To preserve uniformity, focus on your marketing for a car wash by settling on a particular font, color palette, and theme. There can be exceptions, like holiday-themed signs; however, ensure they still work with the rest of your car wash marketing ideas.

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Use High-definition Pictures

Pixelated and fuzzy photos are not made for posters and flyers used in marketing for a car wash. Ensure that any graphic or picture you select has a good resolution and clear and realistic edges.

You could upload an existing image or select a picture from Desygner’s vast library of royalty-free images. Putting in the effort will make your car wash marketing professional.

Make sure you use pictures that your primary demographic can comprehend easily. Take into consideration the demographic trends, attitudes, and behavioral patterns to ensure that your statement is well received.

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Avoid Using Obsolete Signage and Prices

Car wash proprietors will occasionally update a few signage rather than all of them. Customers may become confused and frustrated as a result of this. Ensure that anything you put up about your company – on your premise or online — has the exact costs, offers, and other information.

Avoid Overusing Graphics

A sign with too much text is unattractive, but neither are signs with too many pictures or graphics. Add figures, images, charts, and lists with caution.

When too much is happening, the viewer may become uneasy as they attempt to take it all in. You do not want your clients to feel that way.

Related Article: Graphic Design Tips for Non-Designer

Avoid Cramming Information

Another common blunder is cramming too many things onto a single placard. Nobody will be able to decipher your text from a distance if the font is too small.

Your clients will not want to sit down and read the signage, even if it is large enough. It is preferable to divide the data and use many signs or modify and reduce the word count.

Avoid Joking Around

Not everyone is amused with all types of jokes. When you crack a remark that does not go too well, you risk offending, so be careful when it comes to humor. Request constructive feedback from various people in the corporation and try an alternative term if it does not sit well with one or two individuals.

How Good Signage Helps in Marketing for Car Wash?

Apart from maintaining significant customer interactions and effectively displaying a company’s products or services, smart business signage is the most practical and cost-effective promotional strategy for gaining brand awareness and attracting clients. There are many reasons why a company should invest in customized signs. We have included a few of the most essential how to market a car wash reasons below:

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1. Enhanced Brand Awareness

Successful marketing for a car wash will set your company apart from the competition. It will enhance brand awareness and the likelihood of gaining more customers and repeat business.

2. Distinction

Bespoke signage will assist you to stand out from the crowd in terms of car wash marketing and will work with you to develop a distinct image in the minds of prospective clients. Nevertheless, remember that to have signage stands out, you must know how to create attractive and practical signs; otherwise, your signage will lose its power.

3. Cost-Effectiveness

Signage is among the cost-effective advertising campaigns. While you might have to invest a significant initial expenditure, once your banner is entirely prepared and installed, there are no more charges, and it will promote your business 24/7.

4. Year-round Promotion:

Signs can be used all year based on the region. They are accessible 365 days a year.

This in itself renders them a worthwhile investment that will serve you with little effort on your part, regardless of the season.

Final Thoughts

You can make your marketing for a car wash stay successful for years with practical marketing efforts. Among the most efficient ways of connecting with the clients is through signs. Those inquiring are already interested in what you are offering.

The post How to Use Car Wash Signage as a Marketing Tool appeared first on Desygner.

In addition, by deleting one backdrop, a different one that is more attractive can be placed to give documents a good appeal. Since this process is so efficient, photographers also employ it to erase imperfections and faults from their photographs and give them a more appealing appearance. Moreover, it also results in higher client satisfaction.

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What are the Differences Between Clipping and Background Removal?

A clipping path refers to the process of outlining an object. It draws a line around its borders and separates the object from its background. Clipping pathways are commonly used for:

•     Cropping out an object
•     Wrapping letters around an item

A professional photo editor or Clipping Path services is required to achieve the best output.

On the other end, if you want to delete a background permanently, you should use a background remover tool. The most significant difference is speed. It doesn’t take more than 30 seconds to make a clean, background-free PNG image with background remover.

Removing PDF Backgrounds Explained

You might have a picture, logo, or background that affects your reading experience on a PDF document that you would like to get rid of. You can consider altering the image or totally removing it. There are not many PDF editors capable of doing so.

You can use image editors to delete the image, but the result will never be perfect. You will need software that lets you remove background from PDF and keep everything in the forefront, allowing you to modify the document.

Once a file is in PDF format, it might be difficult to alter it, but software like Desygner can help you make professional adjustments. Its PDF background removal tool includes all of the features you need to edit a PDF file.

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Desygner’s PDF Background Remover

Desygner is an effective tool for removing background from PDFs. It enables automatic extraction, which is all a simple click away, allowing you to go from a busy backdrop to the neatest image imaginable in just one move. To remove the background from your PDF using Desygner, follow the guideline outlined below:

Step 1: From the “My Design screen,” upload your PDF file by selecting the option.

Step 2: Choose the pencil-like tool Fix by clicking on the three dots. If Desygner’s editor does not support the typeface in your PDF file, this will prompt you to select a font. Otherwise, it will ask you to select a standard measurement.

Step 3: The page will redirect you to Desyner’s Editor screen after clicking Continue. You can begin erasing the backdrop from the editing screen.

Step 4: You can now download and share your high-end background-less PDF as PDF Standard (small file size, multi-page document) or PDF Printing (large file size, multi-page document) (high quality, multi-page document).

It has never been easier to take gorgeous, background-free images. Desygner’s groundbreaking technology removes the background from PDF in a single click while maintaining outstanding quality. Other than erasing the background, what more can you do?

Make a transparent background

Select “Fill Color,” then select “None” for color to get a transparent background. If your company wants to update its trademark hue and needs to upgrade papers or other documents in PDF format, insert a new color. 

Change the background image

Select “Convert to Image Box” from the top menu. You can now choose from a vast library of royalty-free stock images or create a custom background. Using Desygner’s design elements, anyone can make their backgrounds, logos, icons, and stickers.

Learn More About Royalty-Free Images

Why are PDF Background Removals Essential for your Business?

Consider the following scenarios: you have a PDF with over 100 pages, all of which have a colored backdrop. If you wish to print this file, it will be costly because printing 100 pages with a colored background will use a lot of ink.

If your company decides to refresh its brand, all business documents must be updated from backdrop color to logo. Using an automatic background remover will save you a lot of time.

Conclusion

We have attempted to cover all of the possible options for editing the background of PDF files using no third-party programs in this article. These are ways to remove backdrops from PDFs that are intuitive and easy to use.

Desygner’s distinctive file format keeps all your work’s formatting, components, and font. Without sacrificing quality, you can alter the entire manuscript or specific pages.

The post How to Effortlessly Remove Background from PDF? appeared first on Desygner.

We are big supporters of email with engaging elements. Dynamic content is the solution to enhance your marketing, tell stories, or add a little flair to your email. Of course, when using gif templates in email marketing campaigns, you ought to be strategic. 

Before using GIFs in your mailings, think about things like positioning, periodicity, technicalities, and copyright constraints. After reviewing this post, you will know how to create a GIF and use them to enrich your email campaigns.

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What are GIFs?

GIFs have been there since 1987. Back in the day, users had a hard time sharing photographs without taking up most of the storage. Then came Steve Wilhite, a programmer who devised a compression technology that allowed animated pictures to send periodic delays. As an outcome, we now have GIFs that we love and admire.

GIFs have gone through a lot ever since, from the copyright that nearly killed them to a surprising surge with the debut of GIPHY in 2013. 

They have evolved into the ideal tool to quantify feelings and give context and are now ubiquitous. Nowadays, you can create a GIF online using tools provided by different software like Desygner. 

These eye-catching picture styles can be seen in blog entries, websites, email newsletters, forums, and more. They are ingrained in online culture and our general customer experience.

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How to Create a GIF Online for an Email using Desygner?

It is more straightforward to create a GIF than make videos, especially when conveying a small and quick message. With a GIF, the expertise marker is relatively short. Software like Desygner makes it easy to create a GIF even if you have no technical understanding. You can create a GIF online using their GIF Templates. 

You can choose an existing GIF template or create your unique version. GIF Templates include everything from Instagram, Facebook, PowerPoint Slides to any template that fits your requirements.

You can also convert an existing design or create a GIF from images by importing it to the platform. There is an option of using stock images or dragging and dropping your image into the editor. 

Use stickers, emblems, fonts, and images and work on them to create a GIF. You can also use your brand elements to tailor the design. Just follow the steps provided below to create a GIF:

Step #01: Choose a template you like.

Step #02: Transform the template into your own design. Use your brand assets or choose from thousands of images, icons, stickers, and fonts on the left side of the editor screen.

Step #3: After you are done editing, it’s time to add the animation style of your choice to each element. To do this, you must first select “Animation” from the same bar on the left side.

Step #04: Add a specific animation to an element. Choose an animation style from the “Element Animation” and add it to your template by selecting the preferred element.

Step #05: Now that you are done, download your design as a GIF. To do so, select download and then change the file type to “Download as GIF.”

Voila! You now have your GIF ready to be posted

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Interesting ways to Use GIFs Template in Emails

GIFs give your emails a character. You can use motion to showcase a brand, present a demo, or include a relatable response. 

You can use a GIF for a variety of entertaining and practical applications. Let’s take a peek at how firms use GIFs in their promotional emails and how you can use these strategies to create a GIF online using a GIF template and use it in your campaigns:

Create a product illustration 

GIFs do not have to be purely decorative. They are an excellent method to communicate a tale straightforwardly and memorably. 

GIFs are excellent for conveying complicated ideas simply. Create a GIF to give your followers a behind-the-scenes look at your most recent product launch or provide a specific use case.

Arouse curiosity

Do you want to captivate your customers uniquely? The dynamic adds to an email’s curiosity, encouraging recipients to click on it to see what is within. 

The slightest bit of graphics can sometimes have a significant impact. Try including a GIF in your notification the next time you want to make it stand out.

Make a clear call to action

It is essential not to get sidetracked when using GIFs for CTAs. If the GIF detracts from the core topic, your customers will not notice the CTA, no matter how important it is.

Incorporate urgency

GIFs might be an excellent alternative to conventional countdown timers to highlight immediacy in your content. Perhaps all you need is some momentum.

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Including GIFs in Emails: Best Practice

While GIFs are lovely for attracting the viewers’ attention, you do not want to go overboard. We have compiled a list of practices to observe when using GIFs in emails to assist you.

1. One GIF is ideal for incorporating a fun, attention-getting element into your email. If you have more, your email will become too distracting.
2. The objective of your GIF ought to be precise. Leave it out if it has nothing to do with your content or the activity you want your visitors to know.
3. Visitors may click on the GIF; reap the benefits, and create a GIF that directs them to an appropriate platform. 
4. Create a GIF file size of less than 40 KB. You would not want a file that does not reach your intended audience. 
5. Always double-check your emails. GIFs are supported by most email services, although there are a few exclusions. The GIFs will appear as image files in these scenarios.
6. If a GIF fails to display, ensure you include alternate image text so that viewers may comprehend what the GIF was for. Make your description as detailed as possible.

Final Thoughts

GIFs are now an item, and they are not only for the young ‘uns. Create a GIF online by following the guidelines provided on creating a GIF online in this article. Your clients will be ecstatic to see their inboxes fill up with activity.

If you want to be updated with the latest on graphic designs, follow Desygner on Facebook, Instagram, LinkedIn, and Youtube.

The post How to Use GIFs to Spice Up Your Email Campaign appeared first on Desygner.

However, if you’re serious about starting your business and want to attract the right kind of customers, investing in graphic design should be an essential part of your growth strategy. There is a huge difference between professional design and amateur design. A quality graphic design for your business can support your marketing strategy and improve your reputation with clients.

This guide will cover 6 main reasons why every business should invest in professional graphic design and why it will pay off in the long term.

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1. Good design increases brand recognition

One way that graphic design can help you grow your business is by increasing brand awareness and recognition. Graphic design elements like colors, logos, shapes, and images are all visual cues that contribute to your brand identity. These brand elements are the main reason we can immediately recognize big brands. It’s also important to keep up with branding trends so that your brand stays relevant and up to date. Who doesn’t recognize McDonald’s by its emblematic yellow and red logo?

For a business, graphic design is important because it conveys your brand’s personality and makes it instantly recognizable. It also communicates your company’s message visually through images and shapes.

What’s more, the psychology of color can be an effective tool in brand building. Different colors evoke different emotions. Good graphic design uses the power of color psychology to make your brand more memorable and personal to your target audience.

2. Good design builds credibility and trust

Graphic design is not just about making things look pretty. It’s about conveying your brand’s message, personality, and values. Doing so makes your brand feel more professional, credible, and authentic. When people see a well-designed logo or brochure, they’re more likely to believe that the company is professional and trustworthy.

Graphic design can also help establish a brand’s personality, which builds trust and familiarity with consumers. Brand personality is a way of describing the human characteristics of a brand. As a result, consumers can often relate to the brand because it conveys personality traits that appeal to them or share similar values. This leads to them becoming loyal customers.

3. Good design makes you stand out from the competition

Another reason why it’s essential to invest in professional graphic design for your business is that it helps you stand out from the competition. Good design attracts and holds customer attention, which can lead to higher conversions.

Your visual identity conveys a lot about who you are and what you’re offering compared to other businesses in the same industry. It’s important to spend time researching competitors’ brand identities to make sure yours stands out. Find your unique style! People will notice and easily identify your brand’s main personality traits. As a result, your brand will become more memorable and stand out from the crowd.

4. Good design influences purchase decisions

According to a report done by Digital Information World, about 93% of shoppers place visual appearance above other factors in their buying decisions. A well-designed website, logo, or product packaging leaves a positive impression on the consumer and makes them want to interact with your business more often and buy more of your products.

Given that your branding design is the most tangible way consumers come into contact with your business, it makes complete sense. It’s important to remember that how your product or service looks and feels emotionally affects how people perceive it. This, in turn, influences their purchase decisions.

5. Good design increases website conversions

Good graphic design is one of the most important contributors to high website conversions. Make no mistake: if your visitors aren’t converting, it might be because they don’t like what they see.

When someone visits your website, they make an instant judgment of what your brand is like and whether they’re going to stick around. If your website design is outdated, confusing, or amateur, people won’t take you seriously. If it’s clean and visually appealing, they’ll trust you more. If people trust you, they’re more likely to buy from you. In this digital era, it is crucial to have user-friendly web apps to boost your business. You can take the help of the ready-to-use and highly responsive React Admin Templates for professional web apps.

That’s why good graphic design is so important for conversions. It can help build trust with visitors and encourage them to buy from you. Good graphic design can help you display professionalism and reliability so that even before any contact is made, prospective clients already have already formed a positive opinion about your business.

6. Good design has an impact on sales

The goal of graphic design is to communicate a message with the help of visuals and create an impact on the audience. Whether that’s awareness of a new product or service, promotion of a sale, or simply to communicate what a brand stands for and what it represents, the art of visual communication is essential to a successful business. Without graphic design, many of the things we come into contact with on a daily basis would be void of color, images, and exciting visuals that catch our eye.

In other words, the lack of an attractive visual identity can make your brand and products feel dull and uninspiring. On the other hand, a strong visual identity helps customers to connect, trust and engage with a brand over time. It reinforces loyalty and builds credibility, and as a result, it also increases sales.

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Conclusion

Graphic design is one of the most important factors that influence business success. It’s imperative to have a consistent, professional image if you want your target audience to take your business seriously. Despite what many business owners believe, investing in professional graphic design is a necessity rather than a commodity.

For business owners on a tight budget, an affordable professional design tool such as Desygner is an excellent solution. Desygner offers a cost-effective pricing model for business owners who cannot invest in expensive graphic design. Being a one-stop platform for all your graphic design needs, Desygner can help you take your business to the next level for a fraction of what professional graphic design services typically cost. What’s more, Desygner offers a free plan for those who want to test the platform before committing to a paid plan. Sign up now and elevate your business!

The post Why Every Business Should Invest in Professional Graphic Design appeared first on Desygner.

With that said, we don’t need to stress that images are extremely important and have a lot of impact on the success of your business. Have you ever come across an online shop selling great products, but when you open the website, you simply stop browsing because the images are dull, flat, or way too basic?

Eye-catching images evoke stronger emotions and make customers more prone to buy your products or services.

That’s why it’s important to learn how to edit your photos. An online image editor such as Desygner can work on any device —whether it’s a desktop, tablet, or the best laptop for photo editing on a budget. 

So, in this article, we will cover seven simple photo editing tips to help you improve your photos in just a few clicks.

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7 Simple Photo Editing Tips to Improve Your Images

Want to make your images look stunning without any Photoshop or professional photo editing skills? Desygner makes it possible! Here are our 7 simple photo editing tips to improve your images.

Tip #1: Create a Blurred Background Effect

Blurred backgrounds are a great way to draw the viewer’s eye to the subject in an image. A blurred background creates a sense of depth and space. It also separates the subject from the background and helps to make it stand out more.

This effect can be achieved using a wide aperture setting on your lens. However, if you don’t have a professional camera or you’re using a stock image, just upload your image to Desygner’s editor, go to the Advanced Filters option, and adjust the blur slider to your liking.

Tip #2: Adjust Saturation

Another excellent way to have your images achieve the look you want is to adjust the saturation. In photography, saturation is the level of the vividness of a color. It’s what makes red really red and blue really blue. Saturation can make your photos look more intense or muted, depending on how much of it you apply.

It’s also great for changing the mood of your image. For example, a desaturated image will look more dramatic, while an oversaturated image will look more childlike and innocent.

To change the saturation of your image, upload it to Desygner’s editor, go to Advanced Filters and adjust the saturation slider.

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Tip #3: Adjust Brightness & Contrast

The most obvious and easy way of enhancing your images is by adjusting their brightness and color. You’ll be amazed at just how much of a difference these two adjustments can make to an otherwise dull photo!

But what exactly are ‘brightness’ and ‘color’ in photography? Brightness describes the amount of light in an image. If you increase the brightness, you will see more light and detail. If you decrease it, the image will become darker. On the other hand, color describes the hue (red, blue, etc.) or saturation (vividness) of a certain area in the image. So, for example, if you want to make the red tones of a picture look more orange, you can adjust the red hue to make it happen.

In Desygner, you’ll find both of these adjustments in the Advanced Filters panel in the editor.

Tip #4: Use an Overlay

Overlays (or layering) are a great way to add visual interest and texture to your images without applying too many effects or filters. A photo overlay is a texture, an image, or a color placed over the background layer of a photo. You can use overlays to create mood and ambiance or simply highlight a particular element of your image. It’s also a really cool way to create double exposure effects or watermarks using text or graphics.

To create an overlay in Desygner, go to the Advanced Filters tab in the top panel and adjust the opacity until you achieve the desired transparency and effect.

Tip #4:  Add a Frame

Adding a frame to your photo can help it stand out from the crowd, especially if it is going on a website with many other images on the page. There are many different styles of frames available in Desygner’s editor, from thin and simple borders to more creative options.

To add a frame to your image in Desygner, simply choose one of the frames from the Frames section in the top panel and place your image inside of it. The image will adjust automatically to fit the frame. You can also manually reposition your image by double-clicking on it and dragging it to where you want.

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Tip #5: Edit with a Preset

Presets (or filters) are great for changing the mood of an image without much effort. Desygner has some stunning filters available, all easily applied with a single click. At the moment, you can choose from our eight different presets: Cali, Drama, Edge, Epic, Festive, Grayscale, Nordic, Street, and The Blues.

Once you select the preset you like the most – and one that conveys the mood you’re trying to achieve with your image – you can edit it further by adjusting different parameters, such as saturation, contrast, and brightness, to get exactly the look you want.

Tip: #6: Add Text

Adding text to images is one of the photo editing tips that can make an image stand out from the crowd. It’s also an opportunity to brand your photos, add your individual touch, or get a message across. It’s up to you how creative you want to get with it!

However, two main things to pay attention to when adding text to your images are the fonts, colors, and size. Make sure to match the colors and the fonts with the overall mood of the image unless you’re going for a completely chaotic and contrasting look (which is fine, as long as it is artistic chaos!).

To add text to your image in Desygner, simply choose the Text tool from the top panel.

Related Article: Add text to photos with Desygner for free

Improve Your Images with Desygner

To edit your images, you can use a desktop program or an online image editor. There are plenty of both to choose from, but if you’re looking for something web-based, Desygner offers a full-featured photo editor that’s easy to use and offers plenty of advanced design tools!

Desygner helps you edit photos, create graphics, and design social media posts in minutes. All you have to do is simply drag, drop and click! We aim to make graphic design easy for non-designers so that everyone can create stunning, professional-looking graphics. Follow Desygner on Facebook, Instagram, Linked-in, and YouTube for more tips!

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